About

kuemue or officially KUEMUE TECHNOLOGY SDN. BHD., is a Malaysian innovation startup established in 2023 with a mission to modernise traditional food production for households, home bakers, and SMEs around the world. The company is best known for its flagship invention, the Bakineer — an award-winning semi-automated baking tool that has transformed the way pineapple tarts, cookies, and artisanal pastries are made. What began as a solution to a family baking challenge has grown into a rapidly expanding innovation brand serving users globally. Built on the belief that technology should be accessible, practical, and affordable, kuemue engineers solutions that sit between manual tools and expensive industrial machinery. Through continuous R&D, rapid prototyping, and deep customer insights, the company has introduced multiple product generations — Bakineer 1.0, 2.0, and 3.0 — each shaped by real feedback from the baking community. kuemue has earned national recognition through platforms such as Innovathon, MIHAS, and Malaysia Commercialisation Year (MCY), supported by strategic funding including the Cradle Fund Business Support Grant. Our products are available on Shopee, TikTok Shop, Lazada, and our official e-commerce store.